A few posts ago I compared a few products that include plant sterols to see which one was the better buy. Link During that post I mentioned how people looking for plant sterols now have some options on how they want to include it. How? If you look at the back of the Minute Maid orange juice discussed in that post you will see a little logo for something called Corowise which, turns out, is the secret to this super duper juice.
Corowise is a product made by Cargill Health Food Technologies and is a concentrated form of plant sterols which they can put into either a pill form or into other food. Going to the Corowise website it appears that you’ll soon be able to get your twice daily plant sterols in everything from cheese to granola bars and this is a good thing for consumers. The reason? Competition. When I only really had the option of taking Active shots I might have been willing to pay the premium price. But, when I also see I can get it in orange juice, maybe I become less likely to pay so much. Now, thanks to Corowise branching out I can get it in store brand Kroger milk, Nature Valley granola bars, Orowheat bread, dark chocolate muffins, Rice milk, cheese and of course vitamins.
The key when looking at these products is to read how much is included in each serving to make sure you are taking enough of it to make a difference. But, you can easily mix and match throughout the day or week so you don’t get stuck drinking 8oz glasses of OJ everyday for the rest of your life. I’m going to try and include as many of these as I can over the next month and we’ll see if it makes a difference in my cholesterol.